How To Get More Eyeballs on Your Digital Brand
Google My Business Posts: An Untapped Resource to Increase Visibility on Search Engine Result Pages (SERP)
I’m sure that you know about Google+, right? It’s that social media platform that created a ton of buzz several years ago but kind of fizzled out with the coming of better platforms like Instagram.
Well, Google has upped their game and recently released Google Posts for Google My Business users. They rolled out this feature (originally in Google+ and moved it over to GMB) in June 2017 and I’m actually surprised that no one is really using it yet. Now I totally understand, having another thing to have to pay attention to sounds daunting, but why not spend a couple of minutes creating just one post about things like these with thousands of views:
- An event you are hosting like a trunk show or an in-store promotion
- Any special campaign you are launching
- A special incentive on a product
- A showcase of a product or service
- Any special announcement about your brand
- A new blog post
What’s so amazing about these posts? Aside from it being a quick and easy way for prospective customers to engage at the timely point of when they are searching, these posts are easy to manage, boost your brand's outreach, and warrant results. Not to mention, algorithms change on the fly with social media platforms which gives you less leverage on what could be viewed.
With crazy stats like 1 billion people use Google Search every month and knowing that Google holds more than 85% market share as of October 2017, it makes perfect sense why you should spend a little time promoting what's happening in your small business on the GMB platform.
Did I mention that it costs nothing with Google My Business accounts? Yes, FREE is always a good idea.
Where do Google My Business posts appear?
Whenever you create and share a post in GMB, it will show up in Google Search, directly under your Google My Business profile, and in the geolocation map results.
What I love most about posting here is that you receive emails about how it is performing like these:
How To Create a Google My Business Post:
It's really simple to create a GMB post. First things first, you have to have a GMB verified account. Not sure if you have one, click here to log in and find out.
Google also does a great job explaining how to create a post, so click here to their support section that breaks it down.
Just a Few Things You Need To Know about Google My Business Posts:
Now that I hopefully got you pumped to and ready to create your first GMB post, there are a few things I should let you know:
- These posts don't live forever. Google does expire these posts after 7 days. You are notified when the post is about to expire the day before.
- Event posts expire once your event is over.
- The newsest posts show up first. If you post more than one post, the older ones will be displayes in a carousel.
- Only the first 2 posts are seen in Search Engine Results Pages (SERPs).
- You do receive insights on your posts, but stats do not integrate with Google Analytics.
If you decide to post on GMB, I would love to hear how it's going so please don't hesitate to reach out or leave a comment below.
In the words of Dwayne "The Rock" Johnson as Maui, You're Welcome!