Accessibility = Opportunity
Diversity fuels innovation and in the same way, accessibility drives opportunity.
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Let's Build a More Inclusive Web
Creating a better web experience is beneficial for your audience, your brand, and the right thing to do.  If you're ready to make your website accessible and more inclusive, here are a few tools to help you get started:
Accessibility Checklist
A practical guide with actionable steps you can use to improve the accessibility of your digital footprint right away
Active ADA Website Overlay
A user-friendly solution that adapts to the needs of your website visitors with a session-based interface
As our world becomes more digitally connected, it's not enough to just show up online. We have to show up better. Accessibility is about more than just compliance. It’s about being thoughtful, empathetic, and intentional about how we show up online so that every visitor can access and experience your content fully.
Why Accessibility Matters to Me
After years of working in SEO, helping people discover content more easily, accessibility felt like the natural next step. SEO optimizes visibility. Accessibility optimizes experience. And both, when done right, create connection.
In 2019, I partnered with a company developing AI-powered accessibility overlays. We built a tool designed to help people engage with websites in ways that work best for them. Around the same time, I noticed a rise in lawsuits and demand letters related to digital access. I knew I had to step in and be part of the solution.
I started having lots of conversations and entering into spaces where I could learn. I spoke with people living with visible and invisible disabilities. I spent countless hours on Clubhouse listening to real stories and challenges shared by those with unique abilities. That experience changed me. It made one thing clear: accessibility is a moral responsibility.
I’ve also seen many organizations lean into DEI values, yet forget to extend that empathy into the digital space. I want to help change that. Because inclusivity shouldn’t stop at the office door—it should carry through to your website, too.
What Accessibility Really Means
Accessibility is about giving people options that cater to their individual needs. I think of it as providing different ways to create the intended experience without making it more challenging to achieve.
This kind of mindset matters, especially when more than one billion people around the world live with a disability. And yet, over 95 percent of websites still don’t meet basic accessibility standards.
We often think of screen readers or keyboard navigation when discussing accessibility. But it’s also about considering people who are neurodiverse, who live with cognitive differences, or who manage chronic conditions that affect how they experience the internet. These differences may not be visible, but they’re very real.
Today, accessibility is also a legal priority. While the Department of Justice first acknowledged that the Americans with Disabilities Act applies to websites in 1996, a new rule passed in 2024 has clarified that state and local governments must comply under Title II. This long-awaited update could mark the beginning of new requirements for businesses under Title III.
The direction is clear. If we want to build a digital world that works for everyone, now is the time to act.
Accessibility is not about doing more, it’s about doing what’s right."Â
— Myrna Daramy
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