SEO 101: Why Words Matter

When it comes to building a successful brand, the importance of words and semantics in your SEO strategy cannot be overstated. Let me share a recent experience that drove this point home for me.  Recently, I had the opportunity to work as part of a marketing team tasked with implementing SEO for a brand. The team included a copywriter, a graphic designer, and a business workflow systems facilitator. As the SEO expert, I oversaw the process, ensuring that our efforts would...

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The Importance of Web Accessibility and Digital Inclusivity

There have been many points throughout our history where society has had to reflect on diversity, equity, and inclusion. Although there has been some progress, the Black Lives Matter movement, which was re-ignited following the murders of George Floyd, Ahmaud Arbery, Breonna Taylor, and countless others, made us realize how much work still needs to be done. As a result, many of us have engaged in discussions about racial injustice in our personal lives and businesses began to consider their...

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Trending Keywords and Top Searches for 2020

7-minute read


If there is one thing that I can be sure of, it’s that I and the other 4.66 billion people who were online users searched for some of the most interesting topics this year!  Google has recently released their list of the top trending searches for 2020 and I know that I’m guilty of searching for so many of those that made the top 100 list. Check out this quick snapshot of the top 5 in various categories

Keywords That Were Trending in 2020 According to Google:

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Should Your Brand Avatar Be Your Logo or Your Image?

(6-minute read)


As the role of Technology Advisor for my one-on-one clients, I get asked a lot of questions.  Some of those questions aren't technology-specific but are related to tech or digital marketing in some way.  One of the most FAQs that I receive, especially from my service-based businesses who are figuring out ways to productize their offerings is:

When it comes to my digital media touchpoints (aka social media profiles) should avatar picture be an image of me...

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What Does Custom or Customize Really Mean When it Comes To Your Website?

(9-minute read)


Although the words custom and customized are constantly thrown around when it comes to website design, I think it’s important to share what each word actually means so that you’re better informed the next time you’re shopping for a website designer.  FULL DISCLAIMER here - I know that this is a touchy subject with graphic designers, but I think this is a great topic to unpack especially due to the discrepancies and confusion.  

Being married...

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Tips for Zoom to Optimize Your Experience

(7-minute read)


As we all embrace our new normal during the COVID-19 pandemic, something that has become a part of our current existence is video conferencing.  In fact, video has become an important lifeline for building and maintaining customer relationships. And although there are several platforms to choose from (Skype, FaceTime, Google Hangouts to name a few,) the app of choice by parents, co-workers, friends, grandparents, and neighbors is Zoom - an easy to use, free system...

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Get the Lowdown on SEO

(6-minute read) ( Orginal Post - January 15, 2018)


Happy 2018 and happy Martin Luther King Day!  I still can't believe that we are already half-way through January!  In the spirit of #NewGoals, I want to check off one of the first ones that I planned to set in motion this year:  blogging more.  To be honest, I am cheating a little bit because this post was originally written last year for The International Association of Professional Wedding Officiants (IAPWO)....

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