When it comes to building a successful brand, the importance of words and semantics in your SEO strategy cannot be overstated. Let me share a recent experience that drove this point home for me.  Recently, I had the opportunity to work as part of a marketing team tasked with implementing SEO for a brand. The team included a copywriter, a graphic designer, and a business workflow systems facilitator. As the SEO expert, I oversaw the process, ensuring that our efforts would...

(6-minute read)

As the role of Technology Advisor for my one-on-one clients, I get asked a lot of questions.  Some of those questions aren't technology-specific but are related to tech or digital marketing in some way.  One of the most FAQs that I receive, especially from my service-based businesses who are figuring out ways to productize their offerings is:

When it comes to my digital media touchpoints (aka social media profiles) should avatar picture be an image of me...