Should Your Brand Avatar Be Your Logo or Your Image?

(6-minute read)

As the role of Technology Advisor for my one-on-one clients, I get asked a lot of questions.  Some of those questions aren't technology-specific but are related to tech or digital marketing in some way.  One of the most FAQs that I receive, especially from my service-based businesses who are figuring out ways to productize their offerings is:

When it comes to my digital media touchpoints (aka social media profiles) should avatar picture be an image of me...

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